Memorable Storytelling

Via Abolencia is a Storytelling & Communications Coach for business leaders, entrepreneurs, and creatives. The Memorable Storytelling Program fuses personal storytelling and personal branding to help leaders deliver emotionally-resonant messages that stick, win audience loyalty, and build industry connections. Via received MBA & MPH degrees from the University of California, Berkeley and was a former instructor at the Haas School of Business for “DEI Leadership Lab: Managing Conflict in Diverse Workplaces.” Grounded in the belief that diverse stories can create connections, the purpose of Memorable Storytelling is to help good people become memorable voices in their industry by improving their ability to influence through speech and conversation.